Thursday, October 2, 2014

Decide On The Paper Type Before You Print Your Magazine

By Elsa Noel


Printing magazines is not an easy job. It requires sufficient knowledge about the best printers and the type of paper to use. When we speak of paper in the printing industry is one of the hardest aspects in the preparation. Papers have variety of textures or what they call finishings, weights, colors, and types.

The first question for printing is what type of paper suitable for printing business. The answer to this question would vary to the experiences and opinions. Some would say that this paper type is better than the other or the other way around. It is quite frustrating especially to the beginners in this industry. Before you print your magazine, determine first what special finishing you desire and the paper type for the print project.

Paper finishings or the paper texture refers to its applied coat during the reproduction. Uncoated sheets, matte sheets, and those uncoated paper sheets are the examples of this paper texture. Cast coast papers provide highest gloss or shine on boards and papers. This is perfect for cards, covers, and labels.

For the magazines, use the popular lightweight coated papers. It is well-known for printers due to its thin, light weight, and well coated surface. Most publishers use this paper for brochure making and printing catalogues. Its weight usually is forty grams.

The next paper is this matte finished sheets wherein it has relative rough surface and can avert the reflection of light. Matte paper is grouped into two -- the coated and the uncoated. Printers select this paper because its finishings produce high quality colors.

The paper types are composed of the coated paper, uncoated, and recycled sheets. The first one contains enamel coating permitting it to appear glossy and shiny especially when colored pictures are printed. The ink is not absorbed by the paper and applying the UV coat would enhance its durability. But this paper is unrecyclable and expensive.

The second is the uncoated sheets. These appear not glossy and flat. The ink penetrates into the paper fibers that will not work well for high-resolution magazine pages. But the good side of it is that is can be used again. Thirdly, the recycled paper that is by its name eco-friendly since it came from used papers. It is quite popularly used nowadays but the price is not that friendly.

Now let us continue to the paper's weight which is its actual physical weight. Take into account that in this business, the lighter the better is your product. It can bring convenience and comfort without easily getting tired of holding the magazines. When magazines' too bulky, one could assume that it is too heavy. The weight is measured in pounds from, seventy, sixty, or fifty. For inside pages, the usual is eighty and one hundred pounds.

The paper grade also matters. This refers to the paper trait to react to reflections of light. It is divided into three as bright, four as extra-bright, and five as ultra-bright. Always take into consideration the paper you choose so that you will have good sales everyday.




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