Friday, May 13, 2011

How Guess Got Started

By Mohammad Godfrey


Thanks to their high end celebrity endorsements including Paris Hilton and Claudia Schiffer, Guess have become one of the most known brands in the world since starting out as a small American jeans company. Their unique style of advertising features minimalist black and white campaigns has helped them to become a renowned fashion house throughout a number of continents. The company was established in 1981 and thanks to their unique and innovative designs became one of the most fashion forward companies in the world with a unique product range. In 1984 the company began producing high end quality watches that boasted tons of fashionable style and quartz movements,

Guess was started by two brothers, Paul and Maurice Marciano in 1981 and got off to a rocky start with the tiny jeans company struggling to get started. However their innovative and unique design ideas eventually helped them to sell 24 pairs of jeans to a department store which made the brothers realise that they were onto something special.

Those first two dozen pairs of jeans quickly sold out of the department store and the company grew exponentially from that point on. Guess is now one of the biggest names in the fashion world and they have licensed products that are sold throughout North America, the UK, Europe, South America and Australia.

For the past 20 years Guess has grown to become a huge global company but they have very successful kept their original design philosophy in all their products. The brand has ventured into areas other than just jeans and boasts a range of products that include denim, perfumes, cosmetics and watches, all made with their unique designs and high quality materials.

Guess produce watches that are able to fit any occasion or style. Each watch produced by the company makes use of the unique and innovative design philosophy and is always unique, making them desirable to people all over the world.




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